CABLE BOSS launched its most awaited roadshow in Baguio City. Gathering 70 people from 30 Cable Systems in Luzon, the Cable Affiliates Marketing and Programming Initiative (CAMPI), held at the Forest Lodge in Camp John Hay in Baguio City on June 8, 2018, has been successful in its aim of helping our affiliates in their marketing campaigns and promotional activities. As the habits of Filipinos diversify in the wake of social media presence, Cable BOSS came up with the theme, “The Power of Social Media” which tackles how Cable Operators can reach out and engage their subscribers through this new medium. Jaime “JB” Borromeo, a university instructor on internet and social media marketing, an established author, public speaker and academe who served as the resource speaker of the Cable Service Marketing Workshop (CSMW) in the recent years conducted the workshop that guided the affiliates in establishing their social media presence.
Being also a venue for a healthy discourse on the latest issues in the Philippine Pay-TV Industry, Cable BOSS also invited key persons from the National Telecommunications Commission (NTC) and the Philippine Cable TV Association. Engr. Melanie Fernando, the Director of Operations of the NTC – Cordillera Administrative Region (NTC) talked about the commission’s efforts in battling piracy and how the Cable Operators can diversify their firms by being also an Internet Services Provider (ISP). On the other hand, Mr. Ronald Manlapig, the President of PCTA, talked about the associations’ current thrusts in protecting the interests of its members and their upcoming Executive Cable Conferences (ECC’s) where they hear the concerns of their members. He also talked about how the new policy concerning FILSCAP are affecting their members and how they are assisting the PCTA members.
CAMPI is also a chance to keep the cable affiliates abreast of what’s up and coming with the Cable BOSS Channels. Our program provider partners graced the event to give channel presentations to the attendees. Ann Gacutan, Multichannels Asia’s head of partnerships shared the latest with Outdoor Channel. Turner Philippines’ newest Country Manager, Jia Salindong Du together with Ms. Pats Dy, Senior Manager of Marketing and PR, Reg Aquitana, Executive for Marketing, conducted trainings on Cartoon Network, Boomerang and Warner TV. Sara Tandingan, the HR head of CNN Philippines talked about the channel’s comprehensive local news coverage. Furthermore, Karen Cepeda, Mydee Diao and the latest addition to the Cable BOSS family, Sheree Gabi, delivered the presentations for the rest of the event sponsors namely HBO, CINEMAX, RED by HBO, HBO Plex, Baby First, DIVA, E!, Dreamworks Channel and Fight Sports.
To cap-off the event, an NBC Universal-themed event was held right after the workshop. It was a time for the participants to let their hair down and have a good time. Attendees were treated to a sumptuous feast, drinks and good music. Some of them even joined the karaoke challenge while many won raffle and cash prizes. Major prizes include brand new TV sets and exclusive premium items courtesy of the event sponsors.
Cable BOSS is slated to hold the second leg of CAMPI on August 16, 2018 at the Cebu Parklane International Hotel in Cebu City and in October in Cagayan De Oro City. This roadshow is done in partnership with HBO Asia, NBC Universal, Turner International, Viacom Media International Media Networks, Multichannels Asia, CSI Sports and CNN Philippines. Like our facebook page for more updates on our marketing events and promos: fb.com/CableBOSSPhil. •
Billy Salcedo is Cable BOSS’ Asst. Marketing Manager for Retention. He handles all marketing initiatives of the channels directed to the subscribers of the CB Affiliates. He also oversees the PR efforts of the company, market research and closely work with the Affiliate Relations and Marketing Services Division (ARMS) and Acquisition Marketing. He reports to the AVP for Network Distribution, Baby Quizon-Zarate.