As Game of Thrones finishes filming after a decade in Northern Ireland, HBO is celebrating the show’s incredible legacy in the region by converting several filming locations into tourist attractions. For the first time ever, fans of the Emmy® Award-winning series will have the unique opportunity to visit iconic sets from the show and immerse themselves in the world of Westeros.
Building on the success of past Game of Thrones live branded experiences, including the Touring Exhibition and Game of Thrones Live Concert Experience, HBO will open up the production archives and share them with the series’ loyal fans. In true Game of Thrones fashion, the Game of Thrones Legacy attractions will be on a scale and scope bigger than anything the public has ever seen, offering the first opportunity for the public to set foot inside some of the most iconic locations from the series and behind the camera lens to see how the world’s biggest TV show was made. Each site will feature not only the breathtaking sets, but will also exhibit displays of costumes, props, weapons, set decorations, art files, models, and other production materials. The visitor experience will be enhanced by state-of-the-art digital content and interactive materials which will showcase some of the digital wizardry the series is known for.
“HBO is thrilled to celebrate the work of the Game of Thrones creative team and crew by preserving these locations and inviting fans to visit Northern Ireland and explore Westeros in person,” said Jeff Peters, Vice President, Licensing and Retail, HBO. “We look forward to opening the gates and sharing the excitement of stepping inside these amazing sets with Game of Thrones fans from around the world. The opportunity to celebrate Northern Ireland’s pivotal role in the life and legacy of the show and share its culture, beauty and warmth is also a huge inspiration behind these Legacy projects.”
“We couldn’t be more excited about the Game of Thrones Legacy project coming to Northern Ireland. While fans have seen the stunning landscapes, coastlines and mountains in the series, we are thrilled they will now have the opportunity to fully experience the charm of Northern Ireland and immerse themselves in to the world of Westeros.” said John McGrillen, Chief Executive of Tourism NI. “The Game of Thrones Legacy project will be a game changer for Northern Ireland on a global tourism level. We very much welcome this exciting announcement by HBO and look forward to attracting many more visitors to our beautiful country as a result.”
Given the unique and impressive nature of the production work in Northern Ireland, plans are underway to include the standing sets for iconic locations such as Winterfell, Castle Black, and Kings Landing alongside a formal studio tour of Linen Mill Studios which will showcase a wide array of subject matter from the series spanning all seasons and settings. A description of the full scope of the Game of Thrones Legacy project will be revealed at a later date after the exploratory process is completed. A tentative targeted open date is currently set for 2019.
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HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.