English Club TV has announced its launch on 14 local TV platforms in 12 provinces of the Philippines including Cotabato Cable TV Network Corp. (Maguindanao), Palompon Cable TV Network Inc. (Leyte), Zenergy Cable TV (Agusan del Norte), Kalibo Cable TV Network Inc. (Aklan), Marbel Cable (South Cotabato), Marbel Services and Television System Inc. (South Cotabato), Blackstone Cable TV Corp. (Sarangani), Sattlink Cable TV and Broadband (Pampanga), Trinity Cable TV (Davao Oriental), Morning Star Cable TV (Surigao del Sur), Bislig City Cable TV (Surigao del Sur), News Multi-Purpose Cooperative (Surigao del Norte), Zsacico Cable TV (Zamboanga del Sur), Banahaw Utilities Corp. (Quezon).

Andrew Semchenko, CEO of the English Club TV Group, announced:

“The Philippines is a unique bilingual country where English is one of two official languages and widely used in the education field as well as print and broadcast media and business. English plays an important role in the socio-economic development of the country; thanks to increasing distribution of the English language, the Philippines became one of top countries for outsourcing business as well as one of the most attractive destinations for tourists from English-speaking countries. For example, over the last 10 years the number of foreign tourists visiting the country more than doubled reaching an all-time high of 6.6 million in 2017; during the last year the number of tourist arrivals grew by about 11% and bested the respective tourism growth in Asia-Pacific region which is only 6%. Thus high English language proficiency is essential to support the country’s further economic growth.

We are happy to launch our channel in various provinces of the Philippines to make the learning of English easy, enjoyable and effective for its viewers. Educational programmes for different levels coupled with entertaining TV shows hosted by native speakers create an atmosphere of total language immersion and inspire learners to continuous studying. With our new programmes English is the Key, 3Ways2 and Figures of speech you will not only learn how to hold a simple conversation in English, but also make your speech more lively and vivid, mastering different language styles and idioms. English Club TV – your way to perfect English!”

The English Club TV Group is a group of production, education and distribution companies that operates worldwide in the field of English language teaching under the brands of ENGLISH CLUB TV and ECTV.

English Club TV is an educational channel for those who study English. It is broadcast in more than 100 countries in Europe, Asia, Africa, America and the Middle East. For more information please visit our website http://english-club.tv/

CABLE BOSS launched its most awaited roadshow in Baguio City. Gathering 70 people from 30 Cable Systems in Luzon, the Cable Affiliates Marketing and Programming Initiative (CAMPI), held at the Forest Lodge in Camp John Hay in Baguio City on June 8, 2018, has been successful in its aim of helping our affiliates in their marketing campaigns and promotional activities. As the habits of Filipinos diversify in the wake of social media presence, Cable BOSS came up with the theme, “The Power of Social Media” which tackles how Cable Operators can reach out and engage their subscribers through this new medium. Jaime “JB” Borromeo, a university instructor on internet and social media marketing, an established author, public speaker and academe who served as the resource speaker of the Cable Service Marketing Workshop (CSMW) in the recent years conducted the workshop that guided the affiliates in establishing their social media presence.

Being also a venue for a healthy discourse on the latest issues in the Philippine Pay-TV Industry, Cable BOSS also invited key persons from the National Telecommunications Commission (NTC) and the Philippine Cable TV Association. Engr. Melanie Fernando, the Director of Operations of the NTC – Cordillera Administrative Region (NTC) talked about the commission’s efforts in battling piracy and how the Cable Operators can diversify their firms by being also an Internet Services Provider (ISP). On the other hand, Mr. Ronald Manlapig, the President of PCTA, talked about the associations’ current thrusts in protecting the interests of its members and their upcoming Executive Cable Conferences (ECC’s) where they hear the concerns of their members. He also talked about how the new policy concerning FILSCAP are affecting their members and how they are assisting the PCTA members.

CAMPI is also a chance to keep the cable affiliates abreast of what’s up and coming with the Cable BOSS Channels. Our program provider partners graced the event to give channel presentations to the attendees. Ann Gacutan, Multichannels Asia’s head of partnerships shared the latest with Outdoor Channel. Turner Philippines’ newest Country Manager, Jia Salindong Du together with  Ms. Pats Dy, Senior Manager of Marketing and PR, Reg Aquitana, Executive for Marketing, conducted trainings on Cartoon Network, Boomerang and Warner TV. Sara Tandingan, the HR head of CNN Philippines talked about the channel’s comprehensive local news coverage. Furthermore, Karen Cepeda, Mydee Diao and the latest addition to the Cable BOSS family, Sheree Gabi, delivered the presentations for the rest of the event sponsors namely HBO, CINEMAX, RED by HBO, HBO Plex, Baby First, DIVA, E!, Dreamworks Channel and Fight Sports.

To cap-off the event, an NBC Universal-themed event was held right after the workshop. It was a time for the participants to let their hair down and have a good time. Attendees were treated to a sumptuous feast, drinks and good music. Some of them even joined the karaoke challenge while many won raffle and cash prizes. Major prizes include brand new TV sets and exclusive premium items courtesy of the event sponsors.

Cable BOSS is slated to hold the second leg of CAMPI on August 16, 2018 at the Cebu Parklane International Hotel in Cebu City and in October in Cagayan De Oro City. This roadshow is done in partnership with HBO Asia, NBC Universal, Turner International, Viacom Media International Media Networks, Multichannels Asia, CSI Sports and CNN Philippines. Like our facebook page for more updates on our marketing events and promos: fb.com/CableBOSSPhil. •

Billy Salcedo is Cable BOSS’ Asst. Marketing Manager for Retention. He handles all marketing initiatives of the channels directed to the subscribers of the CB Affiliates. He also oversees the PR efforts of the company, market research and closely work with the Affiliate Relations and Marketing Services Division (ARMS) and Acquisition Marketing. He reports to the AVP for Network Distribution, Baby Quizon-Zarate.


Mr. Timothy L. Bautista, Cable BOSS and Vice President during his opening remarks.


Mr. Ruben Cortez of Eaglevision Cable TV with Edric Michael Dy, Business Development Officer, Baby Quizon Zarate, AVP for Network Dist. and Timothy Bautista


Engr. Melanie Fernando, Director of Operations NTC – CAR


Mr. Jaime “JB” Borromeo II, CAMPI Resource Speaker


Mr. Ronald Manlapig, President of PCTA receives his certificate of appreciation


Ms. Sarah Tandingan, Head of Human Resources of CNN Philippines


Participants from Sampaloc Cable TV receive their certificate of participation


Participants from Kaleidoscope Technology, Inc.


Winner of brand new LED TV from Delmendo Cable TV