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It’s SpongeBob SquarePants’ 25th anniversary and Nickelodeon is celebrating all year and beyond! Nickelodeon will be rolling out a wide-ranging slate of 25th anniversary programs for SpongeBob SquarePants that invites audiences around the globe to LIVE, EAT, GAME, PLAY and WATCH LIKE A SPONGE. From all-new original content across the Paramount ecosystem and one-of-a-kind fan events, to exclusive consumer products and more, kids and kids at heart are invited to join in the celebrations for the spongiest time ever!
Kicking off the content slate is the iconic Kids’ Choice Awards, which will air on Nickelodeon on July 17, at 3:00PM MY PH SG / 2:00PM WIB. Encore telecasts on July 18 at 11:30AM MY PH SG / 10:30AM WIB and on July 20 at 12:00PM MY PH SG / 11:00AM WIB. Kids’ Choice Awards 2024 will be hosted live by SpongeBob SquarePants and Patrick Star from their undersea home of Bikini Bottom, in an animated setting that will be brought to life through enhanced graphics and advanced augmented reality. The Slime-filled, immersive broadcast marks the first time animated characters will host a full-length awards show, and commences an array of multiplatform initiatives for one of the most popular characters and beloved animated series of all time.
From July, the SpongeBob SquarePants Anniversary Specials will debut across the world on Nickelodeon and continue to roll out through the year, during which viewers can catch up with former jellyfishing champion Kevin C. Cucumber, journey through different eras of Bikini Bottom, travel 2000 years into the future with Plankton and more. Don’t miss SpongeBob’s Birthday Marathon on July 14, 1:00-3:00PM MY PH SG / 12:00-2:00PM WIB. And from July 22 through to August 2, weekdays at 5:30PM MY PH SG / 4:30PM WIB, brand new episodes of SpongeBob SquarePants will bring more adventures from our undersea friends.
In Saving Bikini Bottom: The Sandy Cheeks Movie, Bikini Bottom’s resident scientist and squirrel Sandy Cheeks journeys to Texas to save Bikini Bottom from a villainous plot, in the first movie starring a supporting character from the franchise and coming soon to Netflix.
And, look out for shorts on Facebook, Instagram and Douyin! Voice talent behind-the-scenes clips, celebrity greetings, original song collaborations featuring local artists, and daily messages of positivity will help you shine #likeasponge! Plus, a whole year’s worth of reels featuring themes like Asian holidays, fashion, and favourite moments from the SpongeBob SquarePants series, posted weekly and available in multiple languages.
Across the world, fans can enjoy more SpongeBob on these digital platforms:
· YouTube Series: An all-new DoodleBob short-form series comes alive on the SpongeBob YouTube channel, as he uses the magic pencil to redraw classic SpongeBob scenes starring himself as the main character.
SpongeBob Simulator on Roblox: Nickelodeon and Gamefam team up to kick start an epic multiweek SpongeBob 25th Anniversary event (June 21-July 18) on Roblox, where players will experience an unforgettable unlock in SpongeBob Simulator after completing the multigame challenge, as well as exclusive UGC rewards and Bikini Bottom buddies.
Highlights of current and upcoming campaign elements in Asia…
Consumer products and fan events
Mainland China
- SpongeBob SquarePants special edition Pop Mart blind boxes – launched in June
Hong Kong
- LCX Mall event – July 17-September 1
Indonesia
- Starbucks promotion with SpongeBob SquarePants merchandise – November 2024
- Senayan Park mall event – June 28-July 21
Japan
- Themed café – June 13-November 4
- Exclusive SpongeBob SquarePants merchandise at over 100 Plaza retail stores – launched in June
- SpongeBob SquarePants Snapshot Square and pop-up store at Tamagawa Takashimaya – July 19-28
- SpongeBob SquarePants Snapshot Square and pop-up store at Sendai PARCO – August 2-18
Korea
- Shinsegae Mall events – Seoul from July 12-25, Busan from August 2-12
- SpongeBob SquarePants exhibition at Daegu – March 30-September 22
Philippines
- SM Megamall mall event – September 23
Taiwan
- SpongeBob SquarePants Night Run – August 10, 17 and 24
So. Much. SpongeBob! Be sure to check local event listings and follow the SpongeBob 25 Asia event page @NickAsia on Facebook, to find out what celebrations are happening near you!
“SpongeBob SquarePants combines creator Stephen Hillenburg’s love of the ocean with his passion for animation and love of quirky character comedy,” said Tom Kenny (voice of SpongeBob SquarePants). “From its first splash, SpongeBob has resonated with people of all ages, and I’m truly grateful to celebrate 25 years of positivity, optimism, and nautical nonsense. Our entire cast and crew look forward to celebrating SpongeBob’s Silver Jubilee with our friends and fans across the globe!”
Said Bill Fagerbakke (voice of Patrick Star): “When I first saw the pilot episode ‘Help Wanted’ in 1998, I was thrilled. I felt flushed with a childlike joy. This celebration of creativity, uniquely layered humor and playful delight have characterized SpongeBob SquarePants for the past 25 years. To portray Patrick, who still makes me laugh, amidst my stellar castmates and brilliant creative team is a gift beyond measure.”
Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 22 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About Nickelodeon Kids’ Choice Awards
Nickelodeon Kids’ Choice Awards 2024 is produced by Nickelodeon Productions and overseen by: Ashley Kaplan, Executive Vice President, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, Vice President, Unscripted Current Series; Luke Wahl, Vice President, Unscripted Creative; Jennifer Bryson, Vice President, Production, Tentpoles, Events & Music & Specials; and Ellen Rydzewski, Senior Vice President, Celebrity, Events & Talent Relations. Guy Carrington & Kevin Hermanson of Done and Dusted serve as executive producers, with Rob Paine serving as co-executive producer. The show is directed by James Merryman.
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